​I started Phase because it’s the product I wanted and needed and couldn’t find on the market. I’ve been experiencing extreme PMS and PMDD since I started my periods and it had a detrimental effect on my personal life, health, relationships and career. I tried everything that traditional medicine had to offer - taking various different hormonal contraceptives and antidepressants, but I felt that these masked the issue, and the symptoms would just reoccur when I stopped taking them.

 

Searching for an alternative solution, I discovered that taking certain supplements seemed to reduce those symptoms. Particularly when paired with making holistic changes in my lifestyle. This led me onto a journey of learning - working with naturopaths, conducting my own research and studying naturopathic principles myself, I found a solution that worked for me and enabled me to live a normal life and feel like myself each week.

 

As time went on, friends would confide in me that they were also experiencing these symptoms and suffering in silence as women often do. I would give advice on what supplements to take and when, and what actions could be taken to reduce symptoms. The feedback was consistent - these recommendations worked.

 

I realised there was a gap for a product that brought together everything I’ve learned, delivered in a format that could give women daily advice on how to live in sync with each phase of our cycle.

 

From this idea PHASE was born. A product that provides nutritional support in each phase of your cycle, and on each sachet provides advice or ‘rituals’ to ensure you’re doing everything you can to support your body during that phase.